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Bot farms, AI & Online Trust: What This Means For The Financial Sector
In November 2024, we gave you an in-depth look at Accenture Song’s “Life Trends” report from a global network of 24,295 “designers, creatives,…
Why Alternative Assets Are A Safe Haven In Turbulent Times
On 28 January, J.P. Morgan Private Bank analyzed the US and world economy, and stated that, “Our current subjective view is that there…
The Role of Content in Ethical Finance
Ethical finance, including environmental, social, and governance (ESG), and impact-driven investment firms and FinTechs are facing a period of unique challenges and opportunities. …
Why ESG Investing Needs Better Storytelling
An ESG investigation by Bloomberg Intelligence (BI) found that 85% of investors “reported that ESG leads to better returns, resilient portfolios and enhanced…
LiquidX: Building Brand Awareness for an Award-Winning Trade Finance FinTech SaaS
LiquidX is an innovative, award-winning trade finance FinTech SaaS platform that handles billions worth of trade finance transactions every year. Trade finance is…
A Research Project for TransRe, a Berkshire Hathaway Insurance Giant
TransRe ⏤ formerly the Transatlantic Reinsurance Company ⏤ is a Alleghany Corporation subsidiary, wholly owned by Berkshire Hathaway ⏤ needed some support on…
Marketing Services for Impact-Driven FinTechs & Financial Services
ESG/impact-driven investment firms, financial services, FinTechs, and investors in this space are facing some unique challenges at present. Data from PwC shows Environmental,…
5 Ways ESG-Driven Alternative Investment Firms & FinTechs Can Compete with Big Finance
Environmental, social, and governance (ESG) and impact-driven investment firms and FinTechs are facing some unique political and economic headwinds in the US. And…
5 Core Pillars of Asset Management Marketing
Asset management marketing is built on solid foundations. Get the foundations right, and over time, your inbound marketing will grow at scale. Investors…
Technical Content Marketing for Financial Services
You’ve got a technical financial product, it’s complicated to explain and it needs explaining well because your clients are smart, busy, and already…
How AI is going to transform wealth management
You’re aware of all the hype around AI, and you may have even invested in one or more AI startups and scaleups. Alongside…
Why alternative asset management firms need specialist fintech marketing services
You don’t have a marketing problem—you have a fintech marketing problem. Your team understands finance, but they struggle to translate complex offerings into…
Why asset management firms need a brand strategy
You know your company is solving real problems, but your brand isn’t breaking through. Investors don’t grasp your value proposition fast enough. Enterprise…
How to develop an effective Private Equity marketing strategy
Developing an effective private equity marketing strategy takes time and effort. It’s more than simply throwing together a few LinkedIn posts and hoping…
Online Trust Declining: Future Implications for the Financial Sector?
Every year, Accenture Song puts together a “Life Trends” report from a global network of “designers, creatives, technologists, sociologists, and anthropologists across 50+…
Are You Missing This One Killer Personalisation Hack?
The Only Guide You Will Ever Need on How to Wow Your Investors with Personalisation Nurturing relationships feels great and does good Customer…
Thought Leadership in Alternative Assets: A Blueprint for Success
My aim here is to give you a comprehensive guide on establishing thought leadership in the alternative asset investment industry. I provide you…
Financial and Alternative Assets Markets Reactions to the Autumn Budget 2024
On Wednesday 30th October, Rachel Reeves MP, Labour’s Chancellor of the Exchequer and this country’s first woman Chancellor, delivered The Autumn Budget 2024….
Supporting Peachtree in communicating their unique value to a hyper-niche demographic
When The Peachtree Group first approached us, they were doing something brand new. The Peachtree Group is a huge name in the real…
The Future of Tokenisation – How We Helped Ctrl Alt Clarify a Complex Concept and Position Themselves as a Leader in the Tokenisation Space
“I’ve had the pleasure of working with Uncommon on two long form reports over the last 12 months. From research to collaborating on…
Hyper-Accurate Time Technology – How We Helped Hoptroff Articulate Their Value and Position Themselves as a Leader in the Time Synchronization Space
1. Introduction & Background: Setting the Stage When Hoptroff approached us, they were facing a familiar challenge: they needed to explain a highly…
How We Helped Supervest Clarify and Amplify Their MCA Investment Offering
“I highly recommend Uncommon for their invaluable contributions to our marketing content initiatives. Uncommon’s proactive approach and collaborative spirit make them a joy…
Helping Docker target the Financial Services Industry (FSI)
1. Introduction & Background: Setting the Stage When Docker first approached us, they were facing an interesting challenge. They had already developed an…