The Only Guide You Will Ever Need on How to Wow Your Investors with Personalisation 

Nurturing relationships feels great and does good

Customer retention is generally more cost-effective than acquisition, because loyal customers are more likely to repurchase, forgive, refer, and try a new offering.

Balancing both acquisition and retention is important for sustainable growth, but focusing on improving customer retention can lead to a growing customer base and decreased acquisition costs over time

The value of increasing existing customer spend versus new customer acquisition is well-documented. 

Data shows that existing customers are 50% more likely to try new products and spend 31% more than new customers.

Studies also show that acquiring a new customer can cost five to seven times more than retaining an old one, and increasing customer retention rates by 5% can lead to a 25% to 95% increase in profits.

The extent to which you are skilled at sincere, connecting communication with people in your life is a tremendous predictor of your success and satisfaction. 

This is true in every aspect of your life and is extremely impactful in business. 

Here we go. 

The Ultimate Personalisation Tactic

Here is something that I love doing. It’s high effort, and the people you do this with can tell that it’s high effort, which is why it’s so memorable and high impact.

Do things that don’t scale. 

A lot of business advice hinges on delegating, automating, and hiring out. In many cases, this makes sense. In many cases, it does not. 

I’ll show you what I mean by this. 

Imagine getting a phone call from a human being who works at the place where you get your hair done. 

She is called Anna. 

Anna rings you up because she noticed you haven’t been in for 2 months. 

All she does is ask you how things are going, how your hair is doing, how work is going, how your kids are doing. 

Anna does not make an offer, she doesn’t try to upsell anything to you, and she rings off after 5 minutes just saying that it was lovely to speak with you and she’s looking forward to seeing you the next time you come in. 

Can you imagine the impact this would have on you? The thoughtfulness, the fact that Anna noticed you haven’t been in, that fact that it was not a sales call. Hugely impactful and original. 

You can also imagine how much more likely you would be to go get your hair done in that place, sooner rather than later most likely. 

Individually calling every investor on your list is not scalable. 

Calling one investor is a good start. 

You can run reports to find out who your top 20 most valuable clients are. Block out 4 hours of one day, and call each one of them. 

Ask them how they are doing, how work is going, if there’s anything they want help with. Tell them it was lovely to speak with them and that you’re looking forward to catching up with them again later on in the year. No offers, no upsells. Just genuine human connection. 

That is a level of personalisation that is very likely to stick in their minds for years to come. 

For an astonishingly effective activity, it is also incredibly low cost. 

Ask yourself how many of your competitors are doing this.

What could the lost value of not doing this be on your business over the next year, five years, ten?

Get started today and let me know how you get on.