Is Finfluencer Marketing The Way Forward?
For banks — especially challenger banks that focus on a Gen Z and Millennial audience, alternative asset, investment platforms, B2B and B2C SaaS,…
Category: fintech insights
PR for Alternative Asset and ESG Investment Firms
As a financial sector CMO — whether you work for an alternative asset firm, an ESG firm, a FinTech Saas, or another financial…
Generative Engine Optimization (GEO) for Financial Services
AI is everywhere. We no longer write “artificial intelligence”; as far as branding is concerned, the term AI has won. In reality, many…
Beyond ESG: How Businesses are Really Talking About Climate Change
“For the first time, global warming has exceeded 1.5 °C across an entire year, according to the EU’s climate service.” (BBC). That summed…
Need to achieve a marketing ROI quickly: Performance in a changing environment
Financial CMOs — whether you work for an alternative asset firm, ESG firms, FIs, FinTech Saas, or another financial sector organization — are…
Sustainable banking in action: Reimagining corporate deposits
When talking to corporate treasurers and CFOs, the goal is to showcase features of your ESG-driven accounts, bonds, and funds. These advantages are…
How can we make shipping sustainable?
Sustainable shipping isn’t something you’d imagine an alternative asset, fintech, and ESG-focused marketing studio would be concerned about. But hear us out. Sustainable…
How banks and investment firms can win and keep Millennial and Gen Z customers in the attention economy
How banks and investment firms approach, market themselves, and serve the needs of Millennials and Gen Z customers is different from marketing and…
Bot farms, AI & Online Trust: What This Means For The Financial Sector
In November 2024, we gave you an in-depth look at Accenture Song’s “Life Trends” report from a global network of 24,295 “designers, creatives,…
Why Alternative Assets Are A Safe Haven In Turbulent Times
On 28 January, J.P. Morgan Private Bank analyzed the US and world economy, and stated that, “Our current subjective view is that there…
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