White Paper + Demand Gen Pro for Financial Services

Need to Generate a Marketing ROI Quickly:

Uncommon’s White Paper + Demand Gen Pro 

White Paper + Demand Gen Pro is a service we’ve designed specifically for CMOs and CROs in alternative investments, private equity, hedge funds, and FinTech SaaS who need to get results quickly.

Finance sector CMOs are under pressure to get results. 

That’s always been the case, but it feels particularly acute now. 

Marketing should be a direct pipeline into the sales funnel that generates an ROI you can track. 

White Paper + Demand Gen Pro is the service that solves this problem. 

You get a comprehensive content strategy that positions your brand as a genuine industry leader — not just another fund in the crowd.

TL; DR: Quick Summary 

What it is: 

A 12-month marketing service designed specifically for financial services companies (alternative investments, private equity, hedge funds, FinTech) that need to generate ROI quickly.

What’s included:

How it works:

Investment: 

White Paper + Demand Gen Pro starts from $9,000 p/m, tailored according to your unique needs. 

ROI Generation: 

Typically pays for itself with 4-8 new client acquisitions, with most firms seeing complete ROI within 120-180 days.

The service is a solution for CMOs and CROs under pressure to show marketing results, focusing on establishing thought leadership while generating sales-qualified leads through data-driven content marketing.

What’s Included In White Paper + Demand Gen Pro

Each campaign runs for 4 months. Within each 4 month campaign, we will produce 1 high-quality white paper, supporting marketing materials, while focusing on warm and cold leads within your ICP databases to turn potential leads into customers. 

Every white paper starts with a survey to engage your audience and potential customers. This way, when you engage with them, you’ll know who’s interested before we send any sales emails, making our outreach more targeted and more effective.

When the white paper is ready, it will be promoted and amplified in every way. Those who participated in the survey will be tagged in social media posts, amplifying it even further. Every campaign includes 3 articles and 6 LinkedIn posts per month (thought-leadership, data-driven; all supporting the lead generation campaigns). 

All of this supports SEO, Generative Engine Optimization (GEO), social media CTRs, and any PR you’re doing, and will create a new pipeline of qualified leads. 

Premium White Paper Development

A 5,000-word, data-rich white paper built to establish your authority in your market (3X in a 12-month cycle). We handle everything: 

This way, you’re not just repeating what’s already published by competitors. You are entering the market with new, engaging insights, and best of all, you’ve got data and quotes from potential clients in the process. 

Strategic Demand Generation

Your white paper becomes the centerpiece of a targeted demand generation campaign designed to reach decision-makers in your space. We create the distribution strategy, promotional materials, and follow-up sequences that turn insights into Sales Qualified Leads (SQLs).

Every campaign includes 3 articles and 6 LinkedIn posts per month (thought-leadership, data-driven; all supporting the lead generation campaigns)

Each campaign is 4-months long, and we always start with 2 targeted niche groups per campaign. 

💡How many sales leads we target depends on the databases you have. 

Please Note: This is the only thing you need to supply. 

We recommend a database of prospects you’ve engaged with before in some way

We recommend a minimum of 1000 leads per campaign, up to 100K every 4-months.   

Complete Done-For-You 4-Month Campaigns X 3 

Each campaign is 4-months long. Every campaign is completely done-for-you. 

From research and writing to design and promotion, we manage every aspect of your content marketing. 

This means that you and your team keeps focused on what they do best while we deliver a marketing campaign that generates warm, interested sales qualified leads (SQLs). 

Beyond Content: Gain an ROI-Generating Competitive Advantage

Our White Paper + Demand Gen Pro is credibility-building, investor-reassuring, brand-differentiating, and crucially, sales-generating work. 

The kind your sales team will thank you for, your prospects will share, and your competitors will wish they had thought of first.

When we are creating your white paper, we don’t start with the topic — we start with a key client (ICP) pain point.

For example: 

We build your content around that gap, back it with proprietary data, real examples, and source insights and quotes from a database of ideal sales prospects. 

When we’re creating the white paper based on survey results, we’ll be sending your sales prospects emails encouraging them to initiate a conversion with your team. 

Our service delivers for both marketing and sales teams. 

💡Are you ready to get started?

Tell us what your average client is worth, and we can tell you how quickly this will generate an ROI.

Schedule A Consultation, or email our Head of Client Services, Dominic Tarn, to find out more: dom@fintechcontent.marketing 

Perfect for Growing Organizations in Financial Services

We have designed a service that’s ideally tailored for:

This campaign is specifically designed to achieve the results that under-pressure CMOs and CROs need to deliver in Q4 2025 and into 2026.  

Our Comprehensive Campaign: White Paper + Demand Gen Pro

Below is a breakdown of what’s included in the White Paper + Demand Gen Pro service:

Setup During Month 1: Foundation Building

Ongoing Campaign Implementation 

Starting from month 2: Run one complete campaign for the first 4 months.

And then, in month 4, begin a second complete campaign. This approach targets 2 specific ICP groups separately.


We do this to maximise the impact and the ROI potential from these campaigns. We also do this because the marketing from campaign 1 can keep running while campaign 2 is underway, which further amplifies the impact of the 2nd campaign. 

We start the 3rd and final campaign in month 9, and also run this for 4-months. We also recycle warm leads from the previous campaigns into a newsletter, so that even if they weren’t ready to buy several months ago, we are keeping your content in their inbox, and therefore, your brand on their mind. 

Because sales cycles can take longer in financial services, this also gives your team time to convert sales leads while we’re keeping your pipeline busy. 

Investment & ROI

$9,750 per month X 12 months:

$117,000 in total. 

ROI Generation Estimation

Tell us what your average client is worth, and we can tell you how quickly this will generate an ROI.

💡Are you ready to get started?

Tell us what your average client is worth, and we can tell you how quickly this will generate an ROI.

Schedule A Free Consultation, or email our Head of Client Services, Dominic Tarn, to find out more: dom@fintechcontent.marketing 

On average, this investment typically pays for itself with just 2-5 new client acquisitions. Most alternative asset firms see a complete ROI within 90-120 days of campaign launch.

Client Testimonials & Case Studies

“Uncommon has transformed our marketing. Previous agencies never could achieve what they have. With a deep understanding of FinTech and trade finance, it means they can consistently create technical content that actually resonates with our complex B2B audience groups.”

“We’ve seen a 30% increase in web traffic and generated dozens of qualified leads. What started as a 3-month trial has become an essential long-term partnership. We see them as an integral part of the team.”

Adam Cohen, Revenue Strategy Manager, LiquidX

“We’ve had fantastic success with Uncommon. The content they’ve produced is consistently getting 24-45% open rates, and from those emails we’ve generated 100s of SQLs. Brilliant work!”

Joseph Sancio, COO, Supervest

“As an under-pressure CMO in the competitive B2B FinTech SaaS space, I feel so grateful to have found a marketing studio with the expertise and skills to understand our challenges and turn them into creative solutions.”

“Working together has been fantastic and easy from the start. You understand the brief, but can come up with ways to make the outputs even better. Deadlines are always met, and the work, quality, and account management are on-point, too.”

“I’ve had the pleasure of working with Uncommon on two white papers over the last 12 months. Uncommon’s proactive approach made the process a really exciting and engaging experience. The WPs have supported long-term growth efforts and campaigns.”

Ele Ward, CMO, Ctr Alt 

See What We Can Do for You

Get a 30-Minute Marketing Review + Sample Materials

Before you commit to anything, let’s show you what’s possible. 

We’ll review your current marketing approach, identify the biggest opportunities for thought leadership content, and create an outline for how we’d move forward for you with the White Paper + Demand Gen Pro service. 

What you’ll get:

No obligation. No sales pitch. Just actionable insights you can use, whether or not you work with us.

💡Are you ready to work with Uncommon?

Schedule A Consultation, or email our Head of Client Services, Dominic Tarn, to find out more: dom@fintechcontent.marketing