Standing out in the alternative assets space is hard.
Whether or not your firm is actually any good at managing both money and relationships will make the biggest difference as to how successful your firm is. You could probably have great marketing and a horrible product and make money for a while, but not for long.
Marketing is an important supporting mechanism for your firm’s success. The goal of marketing for your alternative asset investment firm is to let investors know:
1) that you exist;
2) that you can solve their problems, and
3) that you are trustworthy, likable, and capable.
The trust element here is huge for alternative asset firms because investors like LPs, GPs, family offices, and pension funds are considering putting a great deal of their capital, time, and energy into your offer.
How do you prove to them that your firm is trustworthy? This has always been important in marketing and communications, but it is even more important today.
We help solve those problems.
We work with clients to create marketing strategy, message, and branding, and then implement a growth-based strategy to support your goals.
Why I founded Uncommon?
I have a PhD and am a trained data scientist, so I’m fascinated by alternative assets’ low correlation to traditional markets. I am also a collector of shiny things so I love their sheer fun factor (hey Pokémon cards).
Over the past 10 years, there’s been a surge of interest in alternative asset investing. With this escalation of interest has come a similarly growing demand for high-quality content that unpacks this unique asset class in a way that’s actually interesting and that helps people understand what they are and how they work.
Here’s the challenge: Too often, the writers behind the work don’t understand the assets themselves.
If you’re trying to explain how tokenized solar farms can create unique risk profiles and returns but don’t really get what tokenisation involves, your audience will spot the disconnect.
Content writing in this space needs to bridge the gap between the complexity of alternative assets and the clarity investors need to feel before putting their money anywhere near what you’re offering.
The real kicker is if you can get someone who BOTH knows alternative assets AND can write with flair, accuracy, and humour. That’s what I founded Uncommon to do.
Uncommon values
Everything we do is underwritten by these values:
Think rigorously: Everything we do is underpinned by academic training.
Say fewer things & mean them: More signal, less noise.
Stay human: Keeping the people we serve at the centre of our thinking.
Make things happen: The actions we take have outsized impacts.
Surprise & delight: Opportunities for joy are many. Especially at Uncommon.
Our Vision
To be the best fintech content marketing studio in the world.
Our Mission
To give alternative asset investment platforms expert content that surpasses industry standards, generates results, and establishes them as thought leaders in the fintech space.
Who We Are
Our team brings together a unique blend of academics, research methods expertise, specific alternative asset industry knowledge, and content asset creation experience to create content that is better than anything you’ve seen before.
What type of companies and sectors do we support?
Uncommon is a specialist, alternative asset marketing studio.
We work with startups and market leaders, solving niche communication, marketing, and growth-based challenges.
For example, we partnered with Mastercard to create an in-depth, research-backed report about BIN number lookup providers.
We also collaborated with The Peachtree Group to communicate how EB4 visa investment works in the context of hospitality retail developments.
We’ve worked with Docker to produce a whitepaper on the impact of their SaaS solutions in the enterprise finance space.
We’ve been very fortunate to work with an A-list roster of clients.
You can take a closer look at our case studies here.
Uncommon’s niche
We’re niche. Hyper niche.
We serve the alternative assets space because it’s under-served. Very few marketing studios or freelancers understand it well enough to add real value or make a difference for their clients.
Because of this, a lot of alternative asset firms struggle to hire and maintain in-house marketing staff, or have tried and been let down by freelancers and agencies because they’re not specialists
How we solve growth challenges for our clients
We see three growth challenges more often than any others:
1) not enough potential investors are aware of your services
2) not enough of those relationships in the pipeline are converting for you
3) you have a new product or service that’s complex to explain and the messaging needs simplifying so that impactful marketing activities can start.
Our expertise helps you:
1) stand out in a crowded market
2) solve complex communication problems
3) build trust with the stakeholders you want to work with.
Our specialist multi-functional team takes care of everything. Whether it’s in-depth research and reports or designing and executing a multi-channel marketing plan.
Uncommon is your alternative asset marketing, communications, research, and talent specialist.
Are you ready to work with Uncommon?
Do you have a problem that needs solving?
A complex knot that needs untangling?
A detailed report that needs writing?
Get in touch. We can help you.